The differences are very small (i.e. some have press buttons, some have headlines, some have a minicart on the top left, the last one has the search button removed, some have an introduction text etc etc). Over the next few weeks we'll start to see which webpage produces the most sales. Just after we started we got a sale and the current winner shown from our leader boartd is ...
No headline, no text and no buttons.
Obviously not conclusive yet... but over time we'll get an outright winner.
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